Music Theatre Futures
Australia’s first music theatre conference
Music Theatre Futures 2024 (MTF) was the first in-person conference
for music theatre in Australia. The bi-annual conference aims to increase the points of
connection between Australia’s music theatre research, pedagogy
and industry.
Creative direction
Visual identity
Digital design
Marketing & Communications
Website
Music Theatre Futures
Client
University of Melbourne
A collective voice for Music Theatre
The MTF identity represents the conference objective to connect
research, pedagogy and industry across the Australian music
theatre industry, through the use of a modular framing device
and a 3 colour linear gradient. I extended the modular framing device and three colour linear gradient across the broader MTF brand identity to create a cohesive visual system.
Applied consistently across signage on the university campus, program materials, speaker communications, and digital assets, these elements acted as connective tissue, visually linking the diverse talks, perspectives and disciplines represented throughout the conference.
A collective voice for the sector
The visual identity was built around the conference’s central purpose: connecting research, pedagogy and industry across Australian music theatre.
A modular framing device and three-colour gradient created a flexible visual system that could expand, shift and connect across every application.
Used across campus signage, program materials, speaker communications, digital content and merchandise, the system acted as a visual thread linking the conference’s many speakers, disciplines and perspectives.
A landmark gathering of Australia’s music theatre leaders
Over two days, MTF delivered a dynamic program of 20 sessions featuring 50 leading industry professionals across presentations and panel discussions to an audience of over 150 people.
The conference brought together a breadth of experience from across the sector, including Broadway Music Director Carmel Dean, Victorian Opera Artistic Director Stuart Maunder, and Tony Award winning Broadway producer Eva Price.
Together, these speakers represented the depth and diversity of contemporary music theatre practice, offering insight into creative development, production, leadership, and the evolving relationship between research, training and industry.
Photography by Liv Morison